Lukas Lindemann Rosinski / Arno Lindemann

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news | #MUSTANGmansion2018 Lukas Lindemann Rosinski develops a content campaign for jeans client MUSTANG and into the Mustang Mansion in L.A. move with the band 'The Great Escape' – plus CCO Arno Lindemann is supporting the GoSeeAWARDS18 Jury

No other city in the world embodies casual lifestyle more than Los Angeles. Uninhibitedness, self-determination and the pursuit of freedom – precisely the motto of this year's Fall/Winter campaign shoot for MUSTANG #MUSTANGmansion2018. "We captured in vivid imagery how friends go wild together, and our own MUSTANG song "Where Do We Go From Here" provided the right atmosphere, which was produced by American indie band The Great Escape for our campaign," says MUSTANG.

In January of this year, Hamburg-based agency Lukas Lindemann Rosinski already won over denim brand MUSTANG. After a strategy phase, they created a large-scale content campaign for which the agency has launched a new brand platform with the client under the hashtag #MUSTANGmansion.

The agency, the client, production and target group all came together for one week in a mansion and lived there under one roof. Everyone wore the new collection from the denim brand, and everything was captured on film and photos. The...

12.07.2018 //    ADD article TO MY GOSEE // 14 items in this article // SHOW article
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