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IGOR PANITZ Photography : 'Care For What You Love – sensuality beats innovation; sustainability trumps all' – personal project by the transportation photographer on GoSee

Secrecy is an important issue at international transportation shoots when it comes to market launches and innovation. Renowned automotive photographer Igor PANITZ had this perhaps in mind for his artificial project, when he made the vehicle disappear behind a curtain... "My latest personal project deals with the passion for tending, caring and protecting what you want to preserve – for as long as you can. Sensuality beats innovation; sustainability trumps all!" Post production came from STEFAN EISELE.
13.09.2017 // show complete article

Aquatics Center London versus Park Hyatt Hotel Vienna – the new MERCEDES-BENZ S-Class, photographed by Igor Panitz

For the agency antoni Berlin, IGOR PANITZ photographed the new MERCEDES-BENZ S-Class in the metropoles London and Vienna. After a thorough, Europe-wide location search by SONDA PRODUCTIONS, Mercedes ultimately decided on the spectacular Aquatics Center in London and the Park Hyatt Hotel in Vienna designed by star architect Zaha Hadid. In order to live up to the top-ranking position of the Mercedes S-Class, transportation specialist Igor Panitz employed the finest technique and staged the vehicle old-school style in impressive light. While the black S600 stands darkly in front of a real explosion of light, the silver S500 is shined upon with light from the front. “It does not resemble a radical snapshot but is instead high-quality, design-oriented and artificial.” Igor tells GoSee. Post production came from STEFAN EISELE and RECOM in Stuttgart.
24.07.2017 // show complete article

Igor Panitz photographs PORSCHE 3.0 RSR, 'The Master Hunter', and turns Traffic Studio into a stylized pit stop

The legendary Porsche 3.0 RSR was photographed by Igor Panitz in the trendy Traffic rental studio in Filderstadt near Stuttgart. To stage the vehicle befittingly in a racing environment, the 450 square meter studio area was partitioned with construction fences. The lighting used was mainly daylight with additional plain construction lamps – once again demonstrating the how multifaceted the studio and Igor Panitz are.

Traffic Studio is safety certified by Audi, BMW, Mercedes, Porsche and VW. It provides a professional environment for photographers and filmmakers alike.
05.07.2017 // show complete article