News // 3 News represented by Katja Haecker Creative Direction | Film Direction

'Raw Elegance' and 'Forged as One' - KATJA HAECKER Creative Direction realizes two films for TODD REED Jewelry, Boulder, Colorado

KATJA HAECKER and James Benard realized two wonderful films for TODD REED Jewelry. While the first is an allusion to the label claim 'Raw Elegance' and takes you on a trip to magical locations with endlessly curvy streets, deep waters, and plenty of nature, the second, 'Forged as One', makes you familiar with the manufacturing philiosophy world of the label. Every piece of jewelry created at Todd Reed carries two signitures – that from Todd as the designer and a second from the individual designer, who delicately handcrafted the little work of art for its new owner.

TODD REED tells us:  "Every piece we create physically and spiritually expresses the intention, vision, and craft that brought it into being. In this way Todd, as the artist, and each of his artisan-collaborators remain present long after a piece leaves the studio. The way Todd Reed jewelry is made is a key part of our story: artist and artisans in collaboration. A system of monograms (hallmarks) have been created for each master jeweler. Together with the Todd Reed signature hallmark, the stamps become a strong statement of provenance that acknowledges the relationship each maker has with the pieces they create."

About - Todd Reed is an American artisanal luxury jewelry company renowned for creating works of art using recycled metals and sustainably-sourced raw and fancy-cut diamonds. Todd Reed creations are all one-of-a-kind, hand-forged and finished by master jewelers in the Boulder, CO studio. Todd Reed creates an alchemy of precious metals and stones that merge rugged natural beauty with refined sculptural elegance - Raw Elegance. It is a vision that fuses the iconoclastic spirit of an artist, the unwavering, hand-made ethos of an artisan, and the sustainable methods of a modern-day steward.

26.01.2017 // show complete article

'Which Princess are you?' KATJA HAECKER, Creative Director & GoSeeAWARDS juror, New York, realizes the new DISNEY 'Enchanted Fine Jewelry' campaign with Snow White, Belle & Cinderella for MMF

Together with CD and Director James Benard, Katja HAECKER realized the new magical ’Enchanted Fine Jewelry’– campaign from DISNEY for MMF, TV and print: “We translated Disney’s magic of transformation in a stylish and sophisticated way, elevating the ordinary into a magical moment. Disney’s fairy tales characters translated in this campaign are Snow White, Belle, Cinderella and Elsa (print only),” the New York resident creative on her work for Jewel Mark/Jay Gems.

The DOP responsible for the film was Jennifer Askew. Art direction was in the hands of Kevin Sullivan. In front of the camera of Swedish photographer Mikael Schulz stood model Anna I. c/o New York Models and male model Peter Argue. The gem of a result in the Disney jewelry campaign with film and photos for you on GoSee.

We are also delighted that KATJA HAECKER is supporting the GoSeeAWARDS jury this year.

About: “Global creative director Katja Haecker is a human dynamo with all-inclusive 360° art direction, photography, scriptwriting, trend-forecasting and video experience acquired throughout more than 15 years sharing her time between the world’s most awarded agencies or brands and personal artistic projects. As strategic and conceptual as she is detail-oriented, this creative nomad masters both ATL and BTL – including exhibition setting or packaging design. Although she is renowned in Europe and the USA for her expertise in the beauty market, Katja has a passion for cars that can also take her to a ‘no woman’s land’ she has a knack at making her own with femininity and wit.”

Brands: Todd Reed Jewelry, Seven Seas Supplements, JewelMark/Disney Enchanted Jewelry, Henri Daussi jewelry, Bruno Banani, Schwarzkopf hair care, Diadermine skin care, Aok skin care, Right Guard deodorant, Garnier UK hair & skin care (Nutrisse, Ultimate Blends, Belle Colour, UltraLift, MiracleSkin, Ambre Solaire), Christ jewelry, DeBeers diamonds, Douglas Beauty retail chain, NKD fashion, ERGO insurances, Baldessarini fragrance, Bonita fashion, AIKYOU underwear, VOLVO Plug-In Diesel Hybrid, DOVE skin- and hair care, John Frieda hair care, Curél skin care, MACY’S – Tommy Hilfiger/Rachel Roy/American Idols, Helzberg Diamonds, W Magazine, RoC skin care, Wunderwelt kids fashion, and Chopstick Face.
22.09.2016 // show complete article

Henri Daussi - The Only One. US nationwide launch of the multimedia film for Henri Daussi jewelry by Katja Haecker & James Benard

Together with James Benard, New York resident Creative Director Katja Haecker realized the new commercial titled 'The Only One' for HENRI DAUSSI, which just celebrated its US launch. Founded 60 years ago in the diamond metropolis Antwerp, the jewelry label is headquartered today in New York, and its jewelry is available to retailers throughout Canada and the US. The DOP responsible for the commercials was Jennifer Askew (Penelope Production), and art direction was in the hands of Kevin Sulliva. In front of the camera stood Lisa Marlier (Ford Direct NYC) and Peter Argue.

Katja Haecker, renowned in Europe and the USA for her expertise in the beauty and prestige market joins forces with acclaimed Creative Director James Benard, known for his prestige and jewelry design expertise. Together they combine not only their talents in creative direction, design, art and concept but also in directing.
Katja Haecker started her career in Europe working for agencies such as Springer & Jacoby, HHCL/London and Grey London until she switched to SelectNY and moved to New York in 2007. She has worked for brands such as Hugo Boss, Garnier UK, Bruno Banani, Right Guard, Schwarzkopf/Henkel, Douglas Beauty retail chain, Volvo Cars, Replay fragrances, Mercedes/McLaren, John Frieda, Helzberg Diamonds, Wella. James Benard, a design and packaging engineer, who studied at the Sorbonne in Paris, has a superior experience in print and packaging design and production, having worked for brands such as La Mer, Moet Chandon, Lipstick Queen, Forevermark, David Yurman, Rolex.
17.02.2016 // show complete article