News // 2 News by Hankook Tire & Technology

Lars Heberer, Design Lead EU at Hankook Tire & Technology, and specialist for transportation photography, is supporting the GoSeeAWARDS jury and is looking forward to UPDATE-19-BERLIN

We are delighted that Lars Heberer, Design Lead EU at Hankook Tire Europe GmbH, is supporting the GoSeeAWARDS jury once again this year. Hankook Tire Co. is a South Korean manufacturer of tires for cars and trucks. Hankook is a romanized Korean term for 'Korea'. The company was founded in 1941 as Chosun Tire Industrial Co., and since 2015, is the sixth largest tire manufacturer in the world.



Lars previously worked several years as Senior Art Director for Porsche in the Creative department at the agency KEKO where he realized global campaigns. His career began at Publicis, JWT, McCann Erickson, and Kapacht... until Lars finally moved on to the high-end automotive business. He has meanwhile worked for car brands including Renault, Dacia, Opel, Seat, and Porsche.



Lars looks forward to inspiring submissions in the areas of TRANSPORTATION and CGI. GoSee presents you several works from his portfolio, which the creative realized for KEKO. Plus, as an opener, we have a new winter motif realized by Hankook Germany together with the agency Golden Generation. Find out more from Lars directly at UPDATE on 15 November in Berlin.

15.10.2019 // show complete article