RECENT POSTS of ZALANDO / Marie-Luise Frickel, SORTED BY DATE
We are delighted to announce that Marie-Luise Frickel, Head of Campaign Management at Zalando, is supporting the GoSeeAWARDS as a juror and is coming to our UPDATE salon. GoSee presents the new Fall/Winter campaign, which she realized in a team effort with Jonny Ng, Director Marketing Strategy & Campaigns at Zalando, and Grey London. In the campaign, Zalando presents its new brand positioning with a new claim to boot: Zalando #freetobe.
The 360˚ campaign celebrates people whose stories reflect the new claim of the brand. In the commercial, top model and activist Adwoa Aboah, plus-size model Felicity Hayward, or ballet dancer Leroy Mokgatle present the fashion trends of the new season and only want you to be yourself – free of prejudice – and, therefore, truly free.
The commercial 'Free to Be' was created by Director Georgia Hudson, known for her work with brands such as Nike and Under Armour or stars like Pink. At the beginning of the spot, model Alice Hurel, who is...