ZALANDO / Marie-Luise Frickel

Marketing
Berlin
 
Contact Details

RECENT POSTS of ZALANDO / Marie-Luise Frickel, SORTED BY DATE

news | Marie-Luise Frickel, Head of Campaign Management at Zalando, is supporting the GoSeeAWARDS as a juror and looks forward to our UPDATE salon, plus presents a new campaign on the topic of self-fulfillment with the brand claim 'Free to Be'

We are delighted to announce that Marie-Luise Frickel, Head of Campaign Management at Zalando, is supporting the GoSeeAWARDS as a juror and is coming to our UPDATE salon. GoSee presents the new Fall/Winter campaign, which she realized in a team effort with Jonny Ng, Director Marketing Strategy & Campaigns at Zalando, and Grey London. In the campaign, Zalando presents its new brand positioning with a new claim to boot: Zalando #freetobe.

The 360˚ campaign celebrates people whose stories reflect the new claim of the brand. In the commercial, top model and activist Adwoa Aboah, plus-size model Felicity Hayward, or ballet dancer Leroy Mokgatle present the fashion trends of the new season and only want you to be yourself – free of prejudice – and, therefore, truly free.

The commercial 'Free to Be' was created by Director Georgia Hudson, known for her work with brands such as Nike and Under Armour or stars like Pink. At the beginning of the spot, model Alice Hurel, who is...

30.09.2019 //    ADD article TO MY GOSEE // 7 items in this article // SHOW article
Wow, you LOVE our NEWS !
Go & See all news of ZALANDO / Marie-Luise Frickel