News // 16 News by Adobe Stock

Open eyes for a better future – the ADOBE STOCK #VisualTrendsRemix Brand Stand with an XXL video tutorial by Martin Grohs

Sustainability is so much more than just a trend for eco-fans; the topic has been taken up by the middle of society for some time. And that's a good thing because we don't have much time left. Within the next few years, according to a Spiegel report, around one million species are threatened with extinction. More and more people don't want to accept this and are not only reassessing their own lives in terms of sustainability but are increasingly pressuring brands to operate more sustainably.

Art and protest have always had an intimate liaison. Particularly images, whether photographed or illustrated, convey multilayered messages and, thanks to the power of their intensity, make a lasting impression. Adobe Stock has thus defined the Visual Trend Brand Stand : Brands in turn have to rethink their processes and act more sustainably. For the #VisualTrendsRemix, the creative marketplace has therefore brought seasoned illustrator Martin Grohs on board and asked him for a creative interpretation of the topic. The Leipzig native is convinced: "This is not only up to every individual, companies too also have to take responsibility."

For his artwork on the #VisualTrendsRemix, Martin Grohs was inspired by the Adobe Stock Visual Trend Brand Gallery and created an expressive image with the help of stock media, with which he wants to stir things up a bit. His impressive message behind it: "We can no longer stand by ignorantly with these increasingly imminent dangers. If we don't act now, it will be too late." In his video tutorial, Martin Grohs shares his thoughts and the creative workflow behind the artwork as well as insight into integrating Adobe Stock in the Creative Cloud.

About – Martin Grohs, art director and illustrator, lives & works in Leipzig, Germany. He creates brand identities, print products, websites, illustrations, and everything in between. GoSee :
12.06.2019 // show complete article

Adobe Stock #NewFace: DXTR – The Weird, the graffiti artist and illustrator with a keen nose for what's truly important, on the David Bowie syndrome and his insatiable curiosity

He is part of the artist collective "The Weird", a talented graffiti artist, renowned illustrator - and Adobe Stock provider: We're talking about exceptional talent Dennis Schuster aka DXTR. Originally from Bielefeld, he is a trained communication designer and prefers to create works of art that make you think. Against plastic waste and climate change, for justice and freedom – committing to a cause is important for DXTR.

The Adobe Visual Trend „Brand Stand is also about the fact that the change in society is making consumers focus more and more on ethics and a sense of responsibility and transferring expectations to brands and companies accordingly. As part of the contest for #DXTRDay in March, Adobe Stock and DXTR jointly called upon the creative community to visually express which values are important. The winning design is revealed in a short recap video, including a graffiti session.

He suffers from the David Bowie syndrome as DXTR explains in an interview: "I would say that my commercial work makes up about 50 percent. The other half of the time, I do what I feel like. The work is more analog, on screens and facades. I have to keep reinventing myself over and over – I call it David Bowie syndrome. Trying something new every few years – whether it's weaving carpets or sculpting. And then returning to graffiti after years, painting walls. I just have to break out time and again. "This drive and insatiable curiosity also appeals to his clients, including major brands such as Amnesty International, Patagonia, Facebook, and Nike.

20.05.2019 // show complete article

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13.05.2019 // show complete article