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news | Getty Images and AlmapBBDO 'Endless Stories' campaign about the fight of the century between boxers Muhammad Ali and Joe Frazier wins at Cannes Lions – and meet Getty Images at UPDATE18 in Berlin

''Endless Stories'' presents the fight of the century with photos from the Getty Images archive. For the bout on 8 March, 1971, celebrities of all kinds gathered at the sold-out Madison Square Gardens. This included Frank Sinatra, who stood at the side of the ring as photographer for the magazine LIFE. The global campaign by Brazilian agency AlmapBBDO in cooperation with Getty Images received several awards at Cannes Lions 2018 (Film – Gold Lion, Entertainment – Silver Lion, Film Craft Editing – Silver Lion, Film Craft Script – Bronze, Design – Bronze). We present you the film here on GoSee.

"The Endless Stories campaign shows the breadth and depth of Getty Images’ archive with rare footage and imagery from the fight of the century. The campaign includes a short film, an interactive video and website which were created entirely with Getty Images content and highlights the parallel stories which can be found in a single event. The film shows the story of what happened on the...

27.06.2018 //    ADD article TO MY GOSEE // 7 items in this article // SHOW article
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