Blog: GoSee loves ... 'Pesticide Portraits' Faces of those affected - campaign by Freundliche Gruesse, Zurich

by GoSee ADVERTISING // 7 Files //  

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Syngenta is flooding Brazil with highly hazardous pesticides which make their way into drinking water. We have produced watercolour portraits of those affected using water polluted by pesticides – to give them an identity and to share their message with the world.

In a new investigative report, Public Eye sheds light for the first time on the size of a business as secretive as it is lucrative: highly hazardous pesticides. Based on exclusively acquired data, our investigation reveals the key role played by Swiss-based agro-chemical giant Syngenta, especially in developing and emerging countries.

To understand the consequences of the widespread use of highly hazardous pesticides, Public Eye carried out investigations in the country where the most pesticides in the world are used: Brazil. In collaboration with Repórter Brazil, we also accessed data from the Brazilian national drinking water monitoring programme. Our analysis shows that millions of Brazilians are exposed to a toxic cocktail of pesticides.

Syngenta, no to highly hazardous pesticides! Sign the petition: https://www.stop-pesticide.ch

Freundliche Grüsse is a new full-service creative agency based in Zürich and Berlin, strong in strategy and concepts for the digital and not so digital world.
 

IMAGE // Freundliche Grüsse : Awareness Campaign for Public Eye
IMAGE // Freundliche Grüsse : Awareness Campaign for Public Eye
IMAGE // Freundliche Grüsse : Awareness Campaign for Public Eye
IMAGE // Freundliche Grüsse : Awareness Campaign for Public Eye
IMAGE // Freundliche Grüsse : Awareness Campaign for Public Eye
IMAGE // Freundliche Grüsse : Awareness Campaign for Public Eye
MOVIE // Freundliche Grüsse : Awareness Campaign for Public Eye // CREDITS
 

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