News // 17 News by GoSee ADVERTISING
“We congratulate the winner of the DWA Promotion Prize 2019: JOY X. SONG with her concept 'The Dollhouse',” says Rolf Scheider, who followed the live pitch and the award ceremony on 25 September in Hamburg for GoSee and has several impressions in store for you.
That morning, some 100 guests experienced the live pitch of the young directors at Markenfilm Crossing in Hamburg’s Schanzenviertel: Not only winner Joy X. Song managed to impress the jury, Benjamin Leichtenstern, Florian Reittner, Caren Wuhrer & Miriam Suad Bühler, Babor Massomi, Sara del Barba & Johanna Hörl, Vincent Dolinsek & Christoph Hans, Zornitsa Dimitrova, Lukas Kölling, and Eugen Merher & Philip Chrobot each did the same with their seven-minute pitches, before the jury met and the members of the producer alliance went on to Play Studios for a round of speed recruiting.
“At the event, twenty directors got the chance to audition and make contacts with twenty selected film production companies every seven minutes,” Rolf Scheider continues. “Speed recruiting is so popular today that film production companies are competing to get in on the action. This time, the following film producers participated in speed recruiting: 27 kilometers, 5th floor, Bigfish, BLM FILM, Bubbles, CHUNK, Cobblestone, ELEMENT E, Film Deluxe, Fox Devil Films, Ivory, Kanu Film, Markenfilm, NOKTO, Rabiccorn, Rekorder, Simon & Paul, Tempomedia, Zauberberg, and Zeitsprung.”
The jury, made up of creatives Marjorieth Sanmartin from TBWA, Director Sergej Moya, Executive Post Producer Olaia Kasal from Infected and Executive Producer Justin Mundhenke from Tempomedia, chose the brainchild of the young director as the winner, who now has five months to realize her award-winning concept – supported by members of the Advertising section of the Producers Alliance, which now comprises nearly 90 German productions. The finished spot will celebrate its premiere at the German Advertising Film Award on 27 March, 2020, in Hamburg.
'Producer Florian Sigle was a very lively presenter and involved the candidates again and again. And the jury was quite competent, always asking the right questions and going deeper and deeper... Director Joy X. Song is shooting an ad for a future screenwriting app in which she divides different stories with razor-sharp precision. Strange stories full of intrigue are blended in an irritating atmosphere between Dollhouse and Alice in Wonderland. Joy X. Song made a very convincing appearance, had a crystal clear vision of what she wanted and cast a spell on the jury and everyone present.
The surprise of the evening was the presentation of the honorary membership of the German Advertising Film Academy to founder of HKF and Sterntag, Gerhard Leis, who was moved to tears with an emotional speech by his partner Steffen Esaias – like many others in the audience, too...
30.09.2019 // show complete article
The new SKODA Kamiq is finally out. For the occasion, transportation specialist MARCUS P. SAUER and his team had the honor of realizing the production in dream destination Barcelona. Marcus P. Sauer was commissioned by Prague-based agency Optimist. “With an incredible team, the motifs were photographed on eight days of shooting.” Marcus tells GoSee and continues: “The idea was to leave an honest editorial impression and not have to iron out the kinks too much in post production... but, of course, none at all wouldn’t be an option either.” the photographer tells GoSee tongue in cheek. We have the result as well as several making-of impressions for you here on GoSee.
30.09.2019 // show complete article
With the 'Drive the Style' campaign, The&Partnership puts the design of the new Toyota Style Selection front and center. The Style Selection from Toyota is an individual design and equipment line, which was launched for the first time in 2017 exclusively in Germany. It includes bestselling cars Aygo, Yaris, C-HR, Corolla, and RAV4.
The exclusive looks were shot in April 2019 in Valencia together with fashion photographer and GoSee member ESTHER HAASE. She has already worked for Vogue, Vanity Fair or Elle, where she has continuously made her mark in the high-fashion industry with her authentic-natural signature. And her Mongolia fashion spread inspired the jury at last year’s GoSeeAWARDS in the area of fashion.
“The Style Selection is what we offer our clientele, who are not only environmentally aware but also very style and design oriented.” says Niels Klamma, Head of Marketing Communication Toyota Germany. “T&P has created a visually convincing campaign which has more than met the demands of our target group. ”
“Toyota stands for particularly outstanding quality and the sustainable hybrid drive – but also the new design of the Corolla, for instance, is an absolute eye-catcher – which is why we decided to stage it in this way,” says Oliver Kapusta, Creative Director of the agency.
We are also absolutely delighted that Creative Director Oliver Kapusta is supporting the GoSeeAWARDS as a juror and will announce the winners this year at UPDATE19 in Berlin. Oliver Kapusta, a member of ADC for so many years and highly decorated with more than 270 Awards, has been at the helm of creative direction for The&Partnership in Germany since this summer.
“After helping to build Saatchi & Saatchi Berlin with Days of Hope as the creative highlight, I decided to go freelance so that I could dedicate more time to my newborn daughter and my wife,” says Oliver Kapusta. “But when T&P approached me, explained the agency model and I got to meet the colleagues from London and Germany, I just had to say yes. The agency and its model – the &Model – is unique in the German market, and I believe that our data- and technology-driven mindset puts us a step ahead of the rest.”
The London-based agency, specialized in data- and technology-driven campaigns, was able to win the Pan-European Toyota and Lexus account two years ago and has since been operating in Germany as an individual, in-house solution for the company.
14.08.2019 // show complete article