News // 3 News by Kolle Rebbe GmbH

'Welcome to Black' : Kolle Rebbe presents the elegant AUDI BLACK EDITION on GoSee

The black design elements of the AUDI BLACK EDITION set stylish accents and give the Audi models an expressive and individual look and feel. To underscore the look of the models, a campaign was created in which "BLACK" not only characterizes the vehicles but also the mindset of the drivers: to demonstrate strength of character with a consistent appearance. Explained with tongue in cheek and a pinch of black humor.

In addition to four films, a variety of motifs are used in print, online and for trade marketing. The campaign with the claim "Welcome to Black" was developed by Kolle Rebbe Hamburg together with DDB Barcelona. The TV commercials were realized by DDB with Director Alex Feil and Tempomedia. Responsible for production of the motifs were Kolle Rebbe with photographer Kai-Uwe Gundlach and Trey post production.

The campaign is shown on TV and can be seen in several consumer magazines with broad reach as well as in daily newspapers – some with special placement. The comprehensive digital campaign includes banners, homepage events, a variety of special formats and numerous social media measures.
22.08.2017 // show complete article

 
Alice Feja, Head of Art Buying KOLLE REBBE & GoSeeAWARDS Juror 2017, presents the illustrated employer branding campaign for TUI and the AUDI BLACK EDITION on GoSee

We are very delighted to welcome Alice Feja, Head of Art Buying at Kolle Rebbe in Hamburg, as a jury member of the GoSeeAWARDS. After graduating from the Academy for Communication Design & Art Direction, she got acquainted with the profession of art buyer and producer at Scholz & Friends and built the Art Buying department at S + F Neumarkt, before moving on to Kolle Rebbe in 2000. Since 2012, she has been Head of Art Buying and supports extensive photo productions for clients such as AUDI or LUFTHANSA – always on the lookout for exciting photographers and fresh illustrators. So, submit your favorite artwork through the end of August – photography or illustration – to the GoSeeAWARDS and convince Alice with your creativity and fresh imagery.

Here on GoSee, she presents us the new TUI employer branding campaign developed by Kolle Rebbe which replaces the cliché of the holiday animator with a contemporary, progressive appearance and relies on illustrations. The claim "Putting people first is what makes us number one" highlights that the people behind it are who make TUI the leading tourism company. As a result, the TUI GROUP presents itself as the ideal employer for top-qualified personnel who are reinventing travel – and want to carry the famous TUI smile into the future.

To realize more than 20 motifs, Fabia Matveev was commissioned by GoSee member kombinatrotweiss-illustration. The fresh portfolio of the young creative impressed both the the client and the agency. Fabia Matveev lives and works in Frankfurt am Main. She studied at the University of Art and Design in Offenbach (HfG) under Prof. Eike König and Prof. Klaus Hesse, where she graduated in 2016. Already during her studies, Fabia worked for various clients and realized her own projects. She works digitally and prefers clear lines and contrasting colors. "I am a big illustration fan and think illustration is an exciting and intelligent way to convey campaign content. Plus, I am always very happy to work with young talents," Alice Feja tells GoSee about the extensive TUI campaign.

All motifs are smart and made-to-measure for the different professional fields and are part of a toolbox which the individual markets can use with the help of a campaign manual. In addition to classic ads, the package of measures also comprises posters, digital OoH, social ads (including Xing, Linked In), short online films, and the redesign of the landing page tuigroup.com/careers. The campaign will be rolled out in 14 European markets by the end of the financial year. Also on the team: Ralph Poser (MD Strategy), Lennart Wittgen (MD Consulting), Oliver Ramm (Director of Creation), Daniel Ernsting (CD), Ole Kleinhans (CD Art), Christian Rentschler (CD Online), Simon Jasper Phillip CD Art), Petra Cremer (CD Art), Eike Eberhardt (text), Bente Barth (Art), Ann-Katrin Rahe (Strategy), Kevin Claus (Consulting).

Kolle Rebbe has been working as a lead agency for TUI Germany and the TUI Group since 2011. In spring, the Hamburg-based agency was also chosen as the lead agency of TUI Cruises. The first motifs from the employer campaign are now being used in individual markets.
22.08.2017 // show complete article