ATELIER 313 / Andrea Schmidt

Design Director

Label · Marketing
Nürnberg, D-Land
 
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news | Andrea Schmidt, Design Director Global Creative Direction ADIDAS GROUP, supports the GoSeeAWARDS as a juror and is looking forward to exciting portfolios and UPDATE BERLIN

We are very happy to welcome Andrea Schmidt, Design Director Global Creative Direction ADIDAS GROUP, in the jury of this year's GoSeeAWARDS. For almost 15 years, she has been working for the global sports and lifestyle brand, and her visionary thinking and strategies have established her as a key member of the ADIDAS creative team.

After stations as Senior Art Director at adidas Global Retail and Global Corporate Design, she was then responsible as Creative Director for ADIDAS NEO and collaborations with superstars such as Missy Elliot. During her time at adidas, Andrea also worked on ADIDAS Originals, influencing everything from PR to photo shoots, packaging design, and retail communication. In the role of Art Director for the Y-3 line with Yoshi Yamamoto, she was able to explore the high-end fashion market and develop the in-store communication for Y-3 stores all over the world.

Before her career at ADIDAS, she gained experience as a people and fashion photographer for...

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