News // 5 News by Anton Watts

Anton Watts : photographs the 'Luxury Should Be Lived In' campaign for INFINITI and the agency Crispin Porter Bogusk

“For some, luxury is a status symbol. It’s something you keep pristine, untouched, separate from real life. For us, luxury means so much more. It inspires us to embrace who we are, to appreciate the little things, to pursue our wildest dreams. From the vehicles we design, to the roads we travel down, it’s at the heart of what we do. Because luxury should be real. Luxury should be enjoyed. Luxury should be lived in.” INFINITI.

The “Luxury Should Be Lived In Campaign” was photographed for INFINITI by Anton WATTS for the agency Crispin Porter Bogusky with the Q50S in the lead role.

“Four different cars, four different 'days in the life of' stories, each with talent, together with eight supporting videos for social, soon to be released.” Anton Watts tells GoSee excitedly. To produce the campaign, Anton and his team took it to New York City, Montauk and Los Angeles. GoSee : infiniti.ca
04.11.2019 // show complete article

 
featured by Severin Wendeler : I think where I am not, therefore I am where I do not think - 'GUI CURI' portrait by Anton WATTS c/o SEVERIN WENDELER

We present a new project for a client who specializes in life design, with images shot by Anton WATTS c/o SEVERIN WENDELER that convey his very unique approach to navigating life and organizational changes.

The photographer on the project: “I think where I am not, therefore I am where I do not think – just one of the quotes I heard while shooting Gui Curi, the creator of Sunny Minds Life Design in Los Angeles. Gui contacted me looking for someone to capture his unique brand. We spent some time going back and forth with ideas for locations that would convey his very unique approach to navigating life and organizational changes. The project was shot over the course of two days in downtown Los Angeles, Newport Beach and the Lombardi House, designed by Lloyd Wright.”
10.09.2019 // show complete article