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“The most effective way to save while you’re shopping is with the only true bonus partner – Payback.” For the latest cooperation between REWE and Payback, Adrian T. KUBICA c/o BANRAP created the leitmotif.
Payback is a bonus system which has been available in Germany since March 2000 and in Austria since May 2018 but also a customer card and a registered trademark of the company Payback GmbH. Collecting data from a large number of stores in various industries where the card is used makes it possible to analyze the shopping behavior of card owners in detail by means of data mining.
That’s the difference between the Payback system and customer cards from individual stores. Since 2010, Payback GmbH has been owned by US credit card company American Express. GoSee: payback.de