News // 74 News by basics berlin
CREDITS
Photographer Johannes Kühn c/o KLAUS STIEGEMEYER
Production Shelter Productions GmbH
Post Production vividgrey
Styling Stephanie Franzius
Hair & Makeup Mby c/o basics berlin
28.02.2024
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“Does that look good, or are you better off leaving it alone?” is asked in the campaign spot for the social platform BETTERPLACE.org by director Stephan Fallucchi. Because, in our everyday lives, we’re all required to set the course for tomorrow with all the little decisions we make today.
On set for hair & makeup was Brigitte BRENNER c/o BASICS.BERLIN.
betterplace.org is the attempt to make use of the medium internet for more than only buying books, booking your next trip, or to find new friends. Today, the platform gives people the chance to introduce themselves and show their work publicly to people all over the world, while finding others who want to see the real difference their support can make: first-hand, transparently and worldwide.
The ‘Long Tail of Charity’: the basic idea behind betterplace.org is above all to provide a platform for all the small grassroots projects all over the world so that they too can reach a broader audience for the first time. Business at betterplace.org is financed through services for companies, individual private donations and funding from strategic partners.
Alongside the platform betterplace.org, there is also betterplace lab. betterplace lab analyzes which trends at the intersection of digital and social are changing the world and shows magnificent examples of people who are using the internet or mobile communication to make life a little bit better.
Today, betterplace.org is the largest donation platform in Germany, and betterplace lab is a pioneer when it comes to digital change in the social sector.
GoSee : betterplace.org
CREDITS
DOP Stephan Fallucchi
CLIENT Betterplace.org
PRODUCTION Bubbles Film GmbH
HAIR & MAKEUP Brigitte Brenner c/o basics.berlin
13.02.2024
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Just how fast the one-person-pays card becomes an everyone-is-watching card is demonstrated in the new MASTERCARD campaign film by director Jen Krause. It was produced by Bubbles Film GmbH.
On set for hair & makeup as well as grooming was Kristin RØS c/o BASICS.BERLIN.
As of 1 July, 2023, no more new giro cards with the Maestro symbol have been issued because they no longer meet the needs of bank and savings bank customers according to MASTERCARD. Banks and savings banks issued the cards under license with Mastercard and will gradually replace Maestro cards with the modern Debit Mastercard when they expire or are lost.
Upgrading to the Debit Mastercard, the ec card popular in Germany, enables customers to make online payments and to pay worldwide at more than 100 million acceptance locations, which are only available for Mastercard.
Mastercard Incorporated, with headquarters in Purchase, New York, is a publicly listed payments network service provider which had around 29,900 employees in 2022. Alongside Visa, Mastercard is one of the two major international payment card companies.
CREDITS
DIRECTOR Jen Krause
DOP Diara Sow
CLIENT Mastercard
PRODUCTION Bubbles Film GmbH
HAIR & MAKEUP Kristin Røs c/o Basics
31.01.2024
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