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CADBURY TWIRL with two new TV commercials by Director James Rouse on commission for creative agency VCCP LONDON

VCCP LONDON presents two new TV commercials for CADBURY TWIRL :'Cadbury attempts to inject some offbeat mystique into its Twirl chocolate brand in a new UK campaign that reminds us more of an indy teen film than the Cadbury brand's previous all-singing, all-dancing approach. Two TV ads, directed by James Rouse of Outsider for agency VCCP, see a boy and a girl in a grey British seaside town having a low-key conversation about Cadbury's Twirl. In one ad, seen here, they're seated in a dilapidated shelter while the girl muses on the weirdness of the curls and twirls in the product and reckons it's because they're made by wizards. In another spot, the girl wonders if the person who made crop circles is also responsible for the Twirl. The TV campaign will extend into social, digital and content across an 11-week campaign, with Cadbury saying fans will be "immersed" into the world of the two teens.'
19.09.2018 // show complete article

 
Ben Cole, Head of Art Buying, and Claire Young, Head of Creative Service and Creative Production, at VCCP LONDON, on the jury of the GoSeeAWARDS, in person at UPDATE18BERLIN and with the latest campaigns on GoSee

We are delighted that Ben Cole, Head of Art Buying, and Claire Young, Head of Creative Service and Creative Production at VCCP LONDON, are once again supporting the GoSeeAWARDS jury and are coming to UPDATE18BERLIN. Here on GoSee, they present their latest works for clients such as O2, EASYJET, CANON or CADBURY.

'Connect with the people you love. Discover experiences that make you feel alive. And enjoy everything the world has to offer, through the power of technology.' The new O2 campaign ''Breathe It All In' is all about the 'Digital Oxygen' which connects us all.

"The campaign by VCCP, first launched in some of the biggest out-of-home spots in the UK, including Piccadilly Circus Lights, Waterloo Motion and an experiential walk through the Waterloo Travelator, as well as a wrap of the IMAX immersive cinema environment. On 1 September, a 90 sec. hero TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colorful blue planet – Earth – before plunging underwater and breaking through the surface of the ocean to reveal the night sky...
18.09.2018 // show complete article

 
EASYJET 'IMAGINE' campaign by VCCP LONDON brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway

VCCP LONDON presents the new campaign for EASYJET on GoSee:  easyJet have launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. The engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of a passenger on board. The film ends as Senior First Officer Diana Gomes da Silva flies off into the sun setting over a patchwork of European destinations, asking viewers to ‘Imagine where we can take you’.

The fully integrated, pan-European brand campaign was launched on TV in the UK on 14 September during Gogglebox with all media buying and planning taken care of by OMD. Created by VCCP, and shot by directors The Sacred Egg through Riff Raff Films, it is supported by a pan-European €12 million media budget comprised of TV, press, cinema, social and digital outdoor, with still life imagery by Thomas Prior. It will be presented across Europe and integrated across all channels.
18.09.2018 // show complete article