News // 76 News by Claudia Bitzer

Claudia Bitzer : Christian Schmidt realized a new Formula E campaign including a film for technology firm ABB (ABB Asea Brown Boveri Ltd.) on commission for Serviceplan Zurich in the UK and via CGI

Christian SCHMIDT c/o CLAUDIA BITZER realized the new Formula E campaign for ABB, the leading global technology company in the areas of power grids, electric products, industrial automation, drives, and robotics.

Produced for the introduction of the Swiss technology group as the main sponsor of the racing series were several print motifs and a film. Indoor shots were taken in Great Britain with the support of Caspar & Co, and outdoor shots were created fully in CGI together with The Scope. The film was produced by Christian in collaboration with DOP Julian Holzwarth.

The executive agency was Serviceplan Zurich with AD Hanning Beland, AB Nathalie Jakober and Account Director Nicoals Gspan.
20.05.2019 // show complete article

Johannes Kuehn c/o Claudia Bitzer photographed lifestyle motifs for SEAT in sunny Barcelona for C14 Torce

Johannes KUEHN c/o Claudia Bitzer was on the road in and around Barcelona for four days to shoot lifestyle photos for SEAT. The result is a series of 20 photos that – at times in detail, sometimes in full frontal – reflect the sunny joie de vivre of the Spanish metropolis. The agency responsible was C14 Torce, and smooth production was ensured by Giorgio from Mamma team.

C14 Torce was established in 2016 for Seat. From Barcelona, the DDB subsidiary provides services ten international markets. More works by Johannes Kuehn are available via CLAUDIA BITZER.
03.05.2019 // show complete article

Claudia Bitzer : On the streets of nightly Barcelona with the Jaguar F-Pace and Diego Carrasco with the racing legend Ford GT40

In Barcelona, TIM ADORF c/o Claudia Bitzer photographed a series with the Jaguar F-Pace. Tim didn't want to merely stage the British SUV, he was also focused on the connection among man, machine and an urban lifestyle. And in model Diego Carrasco, he found the ideal protagonist.

The Ford GT40 is a racing legend which won the Le Mans 24 Hours four consecutive years starting in 1966, but was also built as a road vehicle. In his new series, JOHANNES KUEHN c/o Claudia Bitzer's approach was not to stage the car sparkling and brand new as usual using CGI, but to find an older look with more wear & tear, underscoring the true aura of the car. To do so, he shot backplates on a foggy night in Los Angeles, into which the iconic Ford GT40 was later rendered, and then supervised post production.
10.02.2019 // show complete article