Blogs // 2 Blogs by GoSee Cannes

 
One more film from Cannes Lions 2016
GoSee introducing the firefly man for independent-incubator.com © // 1 file // show complete blog
MOVIE // GOSEE CANNES
Film 2016 Our GoSee winner of the hearts is 'CoorDown Onlus "#How Do You See Me?"
Category Film : We keep our fingers crossed in 2016 for 'CoorDown Onlus "How Do You See Me?" .... the spot featuring actress Olivia Wilde for you on GoSee. coordown.it

Found on ADWEEK: "The ad, directed by Reed Morano, opens with narration from a young woman with down syndrome saying “This is how I see myself,” as actress Olivia Wilde looks in the mirror. “I see myself as a daughter, a sister and a best friend,” she continues, “as a person you can rely on. I see myself meeting someone that I can share my life with.” The spot concludes with the lines “I see myself as an ordinary person with an important, meaningful, beautiful life. This is how I see myself,” followed by the question, after the camera pans to reveal the narrator, 19-year-old college student AnnaRose Rubright, “How do you see me?” It’s a simple yet powerful message, evoking the prejudice, disadvantage and discriminations often faced by those with down syndrome. Saatchi & Saatchi New York and CoorDown hope that by addressing misperceptions about down syndrome, they can start a conversation about the issue and create a culture of diversity encouraging inclusion in schools, working environments and communities. The hashtag “#HowDoYouSeeMe” appears onscreen at the very end of the ad, in an attempt to spark such a conversation on social media."
 

Credits: 
Account Management Credits:
Ciara Siegel – Management Supervisor
Keegan Fiertl – Account Executive

Planning Credits:
Federico Evangelista – Strategic Planning Director
Shae Carroll – Social Media Director

Creative Credits:
Jay Benjamin – Chief Creative Officer
Luca Pannese – Global Creative Director
Luca Lorenzini – Global Creative Director
Mike Pierantozzi – Executive Creative Director / Writer
Lauren McCrindle – Creative Director / Writer
Aksana Berdnikova – Art Director

Production Credits:
John Doris – Head of Film Production
Bruce Andreini – Executive Producer
Marta Stajek – Director of Business Affairs

Production Company: Pulse Films
Director – Reed Morano
DP (Director of Photography) – Reed Morano
Executive Producer – Kira Carstensen
Head of Production – Hillary Rogers
Producer – Erika Hampson
Production Supervisor – Gilana Lobel
Production Designer – Kelly McGehee
Stylist – Mirren Gordon-Crozier
Hair and Make Up – Serena Ryan

Editing Company – Cosmo Street Editorial
Editor – Aaron Langley
Assistant Editor – Josh Berger
Executive Producer – Maura Woodward-Moulton
Producer– Luiza Naritomi

Music Company – Future Perfect
Executive Producer – Maxwell Gosling
Composer – Adam Taylor

Color – Company 3 NY
Colorist – Sofie Borup
Color Producer – Claire Movshon

Conform/VFX – Method Studios NY
Conform/VFX Artist – Tom McCullough
Head of Production/Producer – Jennifer Hargreaves

Audio Mix – Sonic Union
Audio Mixer – David Papa
Producer – Pat Sullivan
Executive Producer – Justine Cortale

© // 1 file // show complete blog
MOVIE // GOSEE CANNES - How do you see me?