Casting Company / Rolf Scheider

Julien & Matthieu Peltier & Rolf Scheider.

Casting Agency · Casting Director
Paris, Berlin
 
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news | featured by GoSee Cannes : CANNES LIONS 2019 is dead - long live CANNES LIONS, a quick look back on the marketing event of the year and an 8-minute video with impressions from the Palais de Festival on the Croisette from GoSee correspondent Rolf Scheider

Cannes Lions is kind of like Santa Claus – half of us, particularly the younger ones, still believe in it while older folks have their doubts. They moan and groan across social media but still can't seem to turn their backs completely to this nice, somewhat aged event. For some, it is a cherished tradition. Others do business more or less shamelessly around the event.

And they all wonder if anyone at all knows exactly what goes on behind the scenes, who's got all the jobs, who is sitting on the next big thing – the organizers most likely included. For everyone, it is hard to believe what can happen in only one week of advertising – and how all the gifts and awards can be distributed in such a short time without anybody getting the slightest glimpse of Santa.

The CANNES LIONS are and will always be an institution that you probably just have to see as as advertiser – at least once. Egos as big as yachts, names of the invited podium participants as dazzling as a Hollywood promo...

27.06.2019 //    ADD article TO MY GOSEE // 120 items in this article // SHOW article
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