To celebrate the opening of trendy sneaker store PINROLL in Zurich, photographer CHRISTOF SCHMIDT, also from Zurich, was commissioned to create photos and a short video for promotional purposes. The material is used on the social media platforms of the sneaker concept store.

Pinroll is a concept store and sneaker specialist. Awaiting sneaker aficionados and addicts-to-be at the store on Forchstrasse 31 in Zurich is a carefully curated selection of shoes and matching accessories. Available alongside exclusive models are vintage and retro sneakers, and Pinroll also buys and sells well-kept second-hand sneakers. Hallmark of the entire range is its impressive exclusivity : “Our vision is to become THE sneaker institution in Switzerland. We are dealers, resellers, service providers and a cultural meeting point. And we are the first Sneaker Laundry in Zurich!” The final touches in post production also came from Christof Schmidt. GoSee : pinroll.ch