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news | Joseph KADOW C/O COLLECTIVEINTEREST ARTIST MGMT photographs the ARC'TERYX Veilance S/S '19 campaign for the agency BEINGHUNTED

Photographer Joseph KADOW c/o COLLECTIVEINTEREST photographed the S/S '19 collection from label Veilance by Arc’teryx, for which creative direction was taken care of in-house by Taka Kasuga together with the lead agency BEINGHUNTED. By the way, if you’re wondering how to pronounce the name of the label, it’s Arc-Tair-Icks Vay-Lens.

On the BEINGHUNTED. website, we read : “Founded in 2009 under the division of the outdoor Arc’teryx brand, Veilance has pioneered as a brand in the functional fashion segment with its sleek and minimalist designs. The brand philosophy : Technical design is an expression of purpose. It offers climate-control solutions in a system of modular layers through minimalist values and relentless attention to detail.

For S/S 2019, Veilance introduced Fast & Light, a capsule running collection which consists of styles featuring ultra-lightweight, high-performance materials and advanced constructions. To emphasize the product’s easy wearability, the underlying...

31.07.2019 //    ADD article TO MY GOSEE // 5 items in this article // SHOW article
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