News // 5 News by Dirk Weyer
GoSee member Dirk WEYER photographed the new generation of built-in appliances for MIELE. The agency was Select World Hamburg with Creative Director Will Matthews and Art Director Tina Knüppe. Production was in the hands of The Marmalade (film) & Dirk Weyer (photos).
With its new Generation 7000 of built-in appliances, Miele makes cooking easier and more intuitive than ever before: Ovens even come with an interior camera which endures extreme temperatures. Plus, a clever assistant makes sure the cake in the oven doesn't get too dry. The new hob units with full-surface induction from Miele allow cookware to slide effortlessly over ceramic glass. The products of Generation 7000 have already won multiple design awards before the market launch.
24.08.2019 // show complete article
In the master workshops of Groh + Ripp, precious treasures of nature are transformed into works of art. Created from coarse pieces of rock through dedicated work are luminous gemstones which unfold their full beauty. DIRK WEYER photographed a few of them for the jewelry wholesaler from Idar-Oberstein. Set styling was taken care of by Lea Beyl from Berlin, with post production by Dirk Weyer.
'The first step in the process is always taking a walk to one of the numerous uncut stone cellars of the company – a storage area which resembles a treasure chamber bursting at the seams. Over the course of several generations, stones have accumulated here from all around the world, each unique in its own way. Entering one of these storage rooms, the silver shelves reveal true treasures: lapis, various kinds of jade, obsidian, quartz, malachite and numerous other materials can be found here.....' More is available via GROH + RIP, and by Dirk on GoSee and dirkweyer.com.
25.02.2019 // show complete article
Hamburg-based stills specialist DIRK WEYER photographed the Christmas motifs presented on GoSee for FERRERO's 2018 out-of-home campaign for the agency M&C SAATCHI ADVERTISING GmbH. Set stylist was Christian Kleemann.
14.01.2019 // show complete article