Uwe Duettmann

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news | Uwe Duettmann photographs the #MoreThan1Thing VW T-Cross campaign with top model testimonial Cara Delevingne for DDB Berlin, DDB Hamburg and adam&eve/DDB London

Uwe Düttmann photographed the new T-Cross for VW together with top model Cara Delevingne in multifaceted scenarios. In the campaign, the T-Cross is the perfect companion which creatively and vividly demonstrates the versatility of the vehicle.

For the market launch of the T-Cross, Volkswagen started the accompanying campaign with top model Cara Delevingne in Europe for its newest SUV. The integrated 360° campaign is comprised of a TV spot, print ads, billboard advertising and content for digital/social media. The claim #MoreThan1Thing describes the versatility of both vehicle and its testimonial.

For Jürgen Stackmann, member of the VW board for sales, marketing and after sales, the 26-year-old Brit model with her various professions and passions was the ideal cast: 'Cara Delevingne and the T-Cross fit perfectly: both are multitalented and multifaceted. Young, cool and versatile. Cara embodies the claim we developed for the T-Cross – 'I am more than one thing'.


03.05.2019 //    ADD article TO MY GOSEE // 8 items in this article // SHOW article
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