News // 25 News by Uwe Duettmann
Uwe Düttmann photographed the new T-Cross for VW together with top model Cara Delevingne in multifaceted scenarios. In the campaign, the T-Cross is the perfect companion which creatively and vividly demonstrates the versatility of the vehicle.
For the market launch of the T-Cross, Volkswagen started the accompanying campaign with top model Cara Delevingne in Europe for its newest SUV. The integrated 360° campaign is comprised of a TV spot, print ads, billboard advertising and content for digital/social media. The claim #MoreThan1Thing describes the versatility of both vehicle and its testimonial.
For Jürgen Stackmann, member of the VW board for sales, marketing and after sales, the 26-year-old Brit model with her various professions and passions was the ideal cast: 'Cara Delevingne and the T-Cross fit perfectly: both are multitalented and multifaceted. Young, cool and versatile. Cara embodies the claim we developed for the T-Cross – 'I am more than one thing'.
Responsible for creation and realizing the campaign were the agencies DDB Berlin, DDB Hamburg and adam&eve/DDB London.
03.05.2019 // show complete article
Uwe Düttmann photographed the latest campaign for Bäderland Hamburg, the proprietor of all public swimming pools, thermal baths and saunas in Hamburg. With strong portraits and catchy phrases like 'A place to sit back, relax and let your soul float' or 'A place where doing nothing is an experience', the photographer and the agency BBS call attention to the sport and leisure time facilities. Executive Creative Director: Finn Rickermann, Creative Director of the campaign: Yvonne Pöppel. We present several motifs on GoSee.
09.03.2019 // show complete article
The first rays of sunlight cut through the fog that lies over Lake Fuschl in the morning. The exceptional athlete stands on a wooden dock, opens his arms and directs his gaze towards the lake. For Frodeno, strength is not a question of physique. For him, true strength starts in the head. Get inspired! World-class triathlete Jan Frodeno and the new GLE prove: There are many different kinds of snow. Photographer and Director Uwe Duettmann realized the commercial #allkindsofstrength for Mercedes-Benz and the Looping Group (Producer: Claudia Weingärtner, CD: Alexander Macek).
What can the new car do? The new Mercedes-Benz GLE has a wealth of innovations. The active suspension system E-ACTIVE BODY CONTROL on a 48‑volt basis is a world first, while the driving assistance systems take another step forward with Active Stop-and-Go Assist. The interior is even more spacious and comfortable – a third seat row is available upon request. The exterior design not only exudes presence and power, but also sets a new standard for aerodynamics in the SUV segment, according to Mercedes-Benz.
04.03.2019 // show complete article