News // 26 News by Uwe Duettmann
Popping up all over Europe right now with a fresh new look and modern array of colors are blowups and ads with the new ID VOLKSWAGEN. The time has come for electric cars for everyone! The strong campaign motifs were realized by UWE DUETTMANN and DDB with Creative Director Mahmoud Fathy.
'The time has come to rethink things; time to redefine how we drive. The all-electric ID. family offers more than just an electric driving experience. ID. is your own personal space on wheels: a car that listens to you, understands you and learns from you. ID. makes the new dynamic tech of fully electric acceleration accessible for everyone. The fast-charging batteries with a long travel distance take everyone right where they are going,' says VW in the announcement of its new vehicle generation.
07.06.2019 // show complete article
Uwe Düttmann photographed the new T-Cross for VW together with top model Cara Delevingne in multifaceted scenarios. In the campaign, the T-Cross is the perfect companion which creatively and vividly demonstrates the versatility of the vehicle.
For the market launch of the T-Cross, Volkswagen started the accompanying campaign with top model Cara Delevingne in Europe for its newest SUV. The integrated 360° campaign is comprised of a TV spot, print ads, billboard advertising and content for digital/social media. The claim #MoreThan1Thing describes the versatility of both vehicle and its testimonial.
For Jürgen Stackmann, member of the VW board for sales, marketing and after sales, the 26-year-old Brit model with her various professions and passions was the ideal cast: 'Cara Delevingne and the T-Cross fit perfectly: both are multitalented and multifaceted. Young, cool and versatile. Cara embodies the claim we developed for the T-Cross – 'I am more than one thing'.
Responsible for creation and realizing the campaign were the agencies DDB Berlin, DDB Hamburg and adam&eve/DDB London.
05.06.2019 // show complete article
Uwe Düttmann photographed the latest campaign for Bäderland Hamburg, the proprietor of all public swimming pools, thermal baths and saunas in Hamburg. With strong portraits and catchy phrases like 'A place to sit back, relax and let your soul float' or 'A place where doing nothing is an experience', the photographer and the agency BBS call attention to the sport and leisure time facilities. Executive Creative Director: Finn Rickermann, Creative Director of the campaign: Yvonne Pöppel. We present several motifs on GoSee.
09.03.2019 // show complete article