News // 29 News by Uwe Duettmann
UWE DÜTTMANN photographed the ID. Crozz in his very own 'Vibrant Power' visual language for VOLKSWAGEN. The photos shown on GoSee are just a small selection of the material presented by Jochen Sengpiehl – Head of Marketing for the Volkswagen Brand – at the 'Vibrant Power Premiere' in China. Creative Director was Mahmoud Fathy, and Art Director was Siuming Leung.
About – The ID. CROZZ is Volkswagen’s first electrically powered crossover utility vehicle (CUV) – a four-door coupé and sports utility vehicle (SUV) in one. ID. CROZZ – the name says it all. ID. stands above all for 'Identity' and 'Iconic Design', while CROZZ relates to the new CUV category. A sporty, interactively designed zero-emission all-rounder – with electric all-wheel drive that is equally impressive in the urban jungle as it is on the rough terrain of an adventurous and active life.
04.11.2019 // show complete article
The ID.3 marks the beginning of a new, dynamic era in the world of e-mobility. Electrifying performance meets pioneering design and practical range. Uwe DÜTTMANN photographed the ID.3 for VW, the first of the ID family, in the new 'Vibrant Power' imagery he created. Also on the creative team of the 'Now You Can' campaign were Head of Design Mahmoud Fathy and Art Director Lorenz Koch, with art buying by Isabell Rusch. On board from VW was Hendrik Bonsack.
With Volkswagen’s electric campaign, the brand wants to become number one globally by 2025, with more than 20 purely electrically driven models and more than a million vehicles sold annually, all networked and emission-free. ID. – the name every member of this model family will bear – stands for intelligent design, identity and visionary technologies.
06.10.2019 // show complete article
Following the great success of the information campaign on the topic of manufacturer warrantee, Germany's number 1 in the automobile service market is continuing its successful marketing strategy. With the slogan 'PTI/AU for Every Individual', the focus this time is on technical inspections and emissions tests. GoSee member Uwe DUETTMANN photographed the portraits.
The agency on the campaign : “PTIs are conducted by state certified testing organizations, and emissions testing is done by A.T.U.. In the new eye-catching campaign which we developed for A.T.U., we focus on various individuals who seem quite different at first glance. But they do have one thing in common – they all let A.T.U. conduct their PTI/AU at a fair price. The concept can be seen as a 360° campaign on TV and in movie theaters, out-of-home (OOH) on billboards and LED boards as well as online on social media channels in addition to radio ads and a landing page on the A.T.U. website.”
Creative responsibility was in the hands of campaign AD Stefan Dücker Pasinksi and CD Finn Rieckermann.
17.09.2019 // show complete article