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news | ‘Goodbye Stereotypes. Hello Zerotypes.’ – the ZALANDO campaign with a feel-good, stop-motion TV commercial by Leila & Damien DE BLINKK c/o EMEIS DEUBEL for Mother London

In the Spring and Summer campaign ‘Goodbye Stereotypes. Hello Zerotypes.’, ZALANDO bids farewell to outdated stereotypes. And at the same time, the loud campaign coins a new term to underscore the self-fulfillment of each individual human being: Zerotypes. The commercial created by Mother London – directed by Leila & Damien De Blinkk c/o EMEIS DEUBEL – takes viewers on a trip to an amusement park where the same scene is repeated again and again. While the same situation is shown repeatedly, the roles and outfits of the protagonists change – not lastly thanks to Zalando’s multifaceted styles. The spot finale shows a world which reflects the diversity of our day and age. A wonderful fashion film by Leila & Damien De Blinkk.

“As Europe’s leading online platform for fashion & lifestyle with more than 29 million customers, we understand how multifaceted the style of each individual is and believe that stereotypes are something modern society can do without,” says Jonny Ng, Director...

22.03.2020 //    ADD article TO MY GOSEE // 7 items in this article // SHOW article
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