News // 8 News by Falca

Falca : produced for TOYOTA and The&Partnership on Mont Caro with the Toyota Corolla in the leading role

With an altitude of 1441 meters above the sea, Mont Caro, or Caro, as it is often known, is the highest peak of Ports de Tortosa-Beseit in Catalonia. in the southernmost part of the Cordillera Prelitoral in the northeast of Spain. Located in the Parc Natural dels Ports in the municipality of Roquetes, the peak is also the highest point in the province of Tarragona. Here, FALCA produced the spot presented on GoSee for the client TOYOTA and Director Daniel Blom. The production company for the 1-minute ad 'Toyota Corolla x Trek' was Mana, and the agency was The&Partnership.



About – Falca means Wedge, a piece of wood, metal, etc., with one pointed end and one thicker end which is used to split something, to fit into a space, to separate two things stuck together, etc. Our name is what we do. As a production service company we want our clients, producers, directors and photographers to feel we are right where they need us to be.
29.06.2019 // show complete article

 
Falca produces the 'PUMA WE ARE THE ARSENAL' campaign with photographer Jon Johnson and creative agency KNAS in London

Jon Johnson photographed the new PUMA ARSENAL campaign in London. The creative agency was KNAS, and production was taken care of by GoSee member FALCA.



PUMA’s creative agency of record for special football projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit. ‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage. The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.



Knas: “We approach consumers as people, friends and enthusiasts who see the world with the same optimism we share. As an agency, our aim is to create something that is culturally relevant to the consumer. For 'The Beat of the City', we went after the city’s youth culture which is propagated from the inside out. The kit changes are brought to life in a way that speaks to a younger audience through the city of London.”

09.10.2018 // show complete article