News // 17 News by First Productions
The Covid-19 pandemic has catalyzed a movement towards working remotely across all sectors as businesses begin to look forward to a world post-pandemic. With much of the world’s population under lockdown, airlines suspending international flights, and restrictions on numbers at gatherings limiting the possibilities of crews, remote production is one of the most viable forms of production at the industry’s immediate disposal. Due to the global nature of the coronavirus, productions involving international travel may be impacted for months to come even as individual countries loosen lockdown measures and crews can start working again.
Remote production solves these problems by connecting international partners to a 360-degree vision of the shoot from beginning to end. Camera feeds are streamed in real time to those who are unable to be physically present on set. Using top video streaming technology right at our fingertips, communication channels are established to make sure that remote participants can contribute, approve and direct as if they were on set themselves.
In summary, this is what is on offer:
- Full local team, German-speaking where available
- Freight and customs handling for product and collection
- Live castings & fittings done on live streaming video tool with overseas team remote
- Directors & tech recce with overseas team remote and constant 360-degree streaming of location via GoPro and live streaming video tool for discussions
- Complete on-set live streaming from the more basic requirements for our print teams, to the larger high-end setup for the bigger film productions
- FIRST PRODUCTIONS will be utilizing a platform which integrates every aspect of a modern video assist, including logging capabilities, rapid shot selections and media import, export and more to live stream with minimal delay
Additional GoPro setups are available to shoot creative areas such as make-up, wardrobe and art for approvals. If required, FIRST PRODUCTIONS also sets up a separate camera for more discreet chats with agencies or directors without being broadcasted to the entire team. Whatever your requirements are, they can do it.
“The goal is, with screen sharing software, the editor, director, client and creative team can collaborate and interact in real time to create a workflow that is similar to that of being live on set in person. For more detailed information, please email us to email@example.com, and we can send you all the technical details!” Melanie Bold, First Productions. “We are extremely excited about this new venture, finding something positive in a negative worldwide situation, and hope to collaborate with you soon!”
01.06.2020 show complete article
“If kids can learn carsharing, you can do it, too”, is the message of the new commercial from SHARE NOW. The carsharing experiment : Five kids argue over a toy car. But in the end, they all come to the conclusion that it’s good to share the car. The commercial was produced in cooperation with FIRST PRODUCTIONS from Element E, Director Niels Münter and DOP Keenan Ferguson in South Africa. It is distributed in Germany, Austria, Italy, France, and the Netherlands across online and social media channels. Part of the campaign from the client was Head of Marketing Raphael Stange, at Jung von Matt / Saga along with Creative Director Dörte Spengler-Ahrens, plus CDs Barbara Dirscherl and Marielle Wilsdorf.
FIRST PRODUCTIONS also supported a campaign for the SAMSUNG Galaxy A70 (DOP: Wee Shen Bernard, photogapher: Mark Law). The triple camera of the Galaxy A70 is equipped with an ultrawide-angle lens with 123° lens coverage, similar to the human eye.
Melanie Bold from FIRST PRODUCTIONS : “As we are in the unknown stage of a South African national lock-down, we’ve been having a lot of discussions about the strangeness of where we find ourselves, and reflections on where we were a few weeks, and months ago. We, at First, have come to the conclusion that we have been incredibly fortunate to have been at the tail end of our working season when the pandemic hit us. We are sympathetic to our European partners who are now experiencing vast damage due to loss and interruptions of jobs, and generally being unable to proceed with their European summer season. We hope that we all find ourselves on the other side of this sooner than later. We hope you are keeping safe, sane and healthy in these trying times – we will get through this one, together. We would love to keep in touch and check in. So if there is anything you may need or anything we can do to keep the creative juices flowing while in isolation, we would love to chat!”
18.04.2020 show complete article
“So beautiful to feel the pureness and trust of these amazing girls to one another,” says fashion photographer ROGER WEBER, thrilled about sisters Zara & Megan Goslett, who made an inspiring appearance in soft light against a richly contrasted backdrop in the personal beauty production entitled ‘THE DENIM TWINS’.
“I love special places like this old playground. They remind us of the transience of things and how nature eventually reclaims everything. In search of the perfect model, I found these unique twins who looked like fresh out of a David Lynch movie. We shot some of the photos on film and used an old Pentax 6x7 that I found on location. Fashion-wise, we focussed on vintage and jeans.
Production in Cape Town was taken care of by GoSee member FIRST PRODUCTIONS. Responsible for make-up was JOSIE MARTENS @ BIGOUDI, and styling came from Tania Hohenhoevel.
02.03.2020 show complete article