News // 21 News by GoSee

featured by GoSee SHOP : Creatives to watch ...‘Home Alone Survival Guide’ - the marvelously crazy isolation diary of Max Siedentopf, Namibian-German artist, creative director and video director (HATJE CANTZ)

Here comes the absolute must-have magazine for the crisis! Already back in January, when the Corona virus was still some far away thing in the even farther away city of Wuhan, Max Siedentopf – artist, photographer, director and freelance art director – began constructing face masks in his London apartment using only readily available objects. Inspired by alternative masks he had seen on the Internet, the creative came up with a critical and humorous approach to the topic. Practicing self-isolation, he sculpted towers with tin cans, stitched together haute couture costumes, crafted monsters or laid traps while inventing bizarre alternatives to toilette paper or making sandals from strawberry jam. But that’s not all: He also published all of his activities on Instagram and invited followers to present their own versions of his works.

The most bizarre sculptures and weirdest scenes have now been compiled in a book at Hatje Cantz. This handy survival guide consists of different chapters that shed an ironic light on the process of getting by at home alone, whether one has chosen to isolate or has been ordered to: From “invent a new meal” to “make a painting using toothbrush” or even “balance all your beauty products” – it’s all there. His work is less about perfect aesthetics. What’s most important to him is the idea, whether he is photographing, designing or shooting a film.

He grew up in Windhoek (Namibia) and lived afterward in Berlin, LA and Amsterdam before moving to London. From 2013 to 2020, he was Creative Director at the agency KesselsKramer and became the youngest partner of the agency at only 25. He is the founder of art magazine Ordinary, which appears quarter-annually. More information and an ARTE Tracks video are available via ART ON THE BEAT by Hatje Cantz. And take a look at his website for more of his crazy projects.

Max Siedentopf ‘Home Alone Survival Guide’ (Editor: Nadine Barth, design by Max Siedentopf, English, 2020. 104 pages, 210 ills., ISBN 978-3-7757-4796-7)
07.05.2020 show complete article


featured by GoSee SHOP : GOSEE LOVES : ‘Some Kind of Heavenly Fire’ – Maria Lax looks for answers in the supernatural Finland of her grandfather for her first photobook

‘Some Kind of Heavenly Fire’ is Maria Lax’s first monograph. Inspired by her grandfather’s book, she combines her own photography with family archive and newspaper cuttings. Using these elements, the book weaves together a delicate and ambiguous narrative about a small town with a big secret.

“I’m from a small town in Northern Finland surrounded by a vast, sparsely populated wilderness. Most pass through the town on their way someplace else without ever knowing it was a hotspot for UFO sightings in the 1960s.

Unaware of this history myself, it wasn’t until I read my grandfather’s book that I learned of the incredible stories of supernatural events, bravery and struggle against hardship in what is a largely barren land. Already suffering from dementia, he was unable to answer any of the questions I had, so I went looking for answers. I turned to the people who had seen the mysterious lights, to newspaper archives and my family’s photo albums from the era.

The UFO sightings coincided with a time of great struggle for Northern Finland. People flooded from the countryside into the cities in search of jobs, leaving abandoned houses scattered across this beautiful but harsh landscape. It’s no wonder that the UFO sightings embodied a fear of the future, the unknown and the inexorable shift in lifestyles and livelihoods going on around them. Some reacted to the mysterious lights with fear, some took them as a sign they were not alone.”

– Maria Lax

About – Maria Lax is a Finnish-born, London-based photographer and a winner of Female in Focus 2019 (Single Image category, Last year, Lax signed with Stem Agency and published her first photobook, Some Kind of Heavenly Fire, with Setanta Books. GoSee:  &
05.03.2020 show complete article


featured by UPDATE-21 : War is over – UPdate Salon Berlin 2019 gladly chalks up almost 70 exhibitors, numerous visitors from agencies and clients, and not lastly, some pretty creative booth designs

“What a difference a day makes...” On 15 November, UPDATE-19-BERLIN took place once again at Titanic Hotel in Berlin. We’d like to share a few numbers & impressions from the biggest art producer salon in Europe with you. In 2019, more than 70 agencies were represented with booths – mainly from Germany, Zurich, London, Cape Town, Stockholm, New York, Los Angeles, Warsaw, Vienna, Paris, Lisbon, and Oslo.

UPDATE 2019 in a nutshell:

- FILM/ANIMATION/VR/CGI along with classic photographer representation were among the popular topics.

- South Africa was the main international focus in 2019, followed by London.

- The VIEWINGS took place for the second year and, with top-notch support from Wieden+Kennedy, Tommy Hilfiger and KEKO, were once again in popular demand throughout.

- The UPDATE LIBRARY showcased almost 20 handpicked photographers, whose work can now be seen online at

- To give you an idea, here’s a selection of accredited advertising agencies: Publicis Paris, KEKO, antoni, VCCP London, Grabarz & Partner, Mother London, thjnk, Wieden+Kennedy, Prodigious Paris, Neverest, Saatchi & Saatchi, Leo Burnett, Kolle Rebbe, Heimat, Scholz & Friends Hamburg, Philipp & Keuntje, BBDO, McCann, Jung von Matt, Innocean, FCB, Serviceplan, Behind the Scenes, Butter, Optimist, C3, Grey,... and direct clients such as PUMA, ZALANDO, H&M home, FOR YOU, UNIVERSAL MUSIC, BMW, TOMMY HILFIGER, PEEK&CLOPPENBURG, MERCEDES-BENZ, SPORT SCHECK, OTTO, ARKET, VOLKSWAGEN, G-STAR, ADIDAS, ...

- The GoSeeAWARDS have more than 100 submissions and an incredible +150 jurors to show for. Find out who’s among the winners under

- The VIP JURY DINNER was fully booked even down to the last chair with 104 guests, for which our thanks go to the sponsors, TOBIAS BOSCH FOTOMANAGEMENT and BANRAP.

Our personal summery: We saw impressive booth constructions, beautiful lounges, front cooking, live illustration, minibars and enjoyed so many petit fours we couldn’t, or didn’t, count them. Technology-wise : From face filters on cellphones (bravo Wildfox Running), to touch screens, beamers or even virtual reality at Demodern, the topic of ‘digital’ was addressed creatively, however the focus was clearly on the analogue ‘meeting each other in person’ and engaging with one another... there were the usual beautiful displays, but WAR IS OVER by 2Agenten simply blew us away.

We also noticed that the large number of exhibitors – there were more than 70 agencies in 2019 – attracted a correspondingly large number of creatives to the event. There has never been so much interest already in the run-up, which is also reflected in the number of visitors. We would like to thank our exhibitors, our cooperation partners, our team and hope to see you all at the same place in 2020 :-) !
26.11.2019 show complete article