News // 19 News by FRANK LÜBKE

FRANK LÜBKE photographs the ‘HER STORY’ campaign for AVON Cosmetics with 12 inspiring women who share their personal stories

For AVON Cosmetics ‘HER STORY’, portrait and celebrity photographer Frank Lübke photographed women from Germany. ‘HER STORY’ is a campaign about wonderful personalities and their personal stories. “In the campaign, we present various different journeys through life which all have one thing in common: The women we present are happy with themselves, their lives, and want to inspire other women with their own paths,” Frank tells GoSee.

For example, influencer Aldijana was staged in Beth Ditto style and interviewed on the topics of body positivity and love for oneself. Or Anne, who quit her job as event manager and made her dream come true of selling flowers out of an old VW van. The beauty looks of all protagonists were taken care of by Sonja Shenouda c/o Bigoudi.

When asked what he finds so fascinating about portrait photography, he answered in the AVON interview: “Portraiture is the main focus of my work. I’d even go so far to say that encountering people is more interesting than the photo itself. For me, it’s a godsend when people open up, tell stories or just show new sides of their personality during a shoot. My favorite quote in this context is from American people photographer Alfred Eisenstaedt “It’s more important to click with the people than to click the shutter. ... From a viewer’s point of view, the photo has to touch you. From the perspective of the person portrayed, it’s important to recognize themselves in the photo. But from my point of view, a good portrait is a photo which shows a new and surprising side of a personality.” Read the complete story on AVON COSMETICS.
10.02.2020 // show complete article

FRANK LÜBKE produces a campaign for MUNIC and stages the 2020 Eyewear collection with reduced design language in 70s look

The campaign for the new 2020 Eyewear collection from MUNIC was staged by Munich-based photographer Frank Lübke. The design of the new eyewear collection is reminiscent of the reduced design language of the 1970s. Which is why the shoot was produced in a stylish 70s house with Bauhaus design. The new motifs can be seen in the new campaign, at a spring trade fair and in the new 2020 lookbook.

“Frame Your Personality” are not meaningless words for munic but the standard when it comes to design, high-quality materials and a harmonious design language. The result are eyeglasses which are both modern and timeless while underscoring and not overshadowing individual personality.
29.01.2020 // show complete article

DORNSCHILD - "the vest brand" lookbook and campaign shoot by FRANK LÜBKE

Lookbook and Fall/Winter 2019 campaign shoot for Dornschild Herrenwesten – photographed by Munich-based photographer Frank Lübke. The design of DORNSCHILD, aka the vest brand, stands for the aesthetic of the world of gentlemen. Dornschild combines modern couture with stylish designs. Designed in Germany and manufactured in Europe, DORNSCHILD uses only exclusive and hand-selected fabrics from Italy for its vests. GoSee:

07.10.2019 // show complete article