News // 59 News by FREDA+WOOLF

'Imaginary Friends' – singer Dena in MUSIKEXPRESS, photos: Yannick SCHUETTE c/o FREDA+WOOLF

Berlin resident DENA is back with a brand new track. For the release of the new single 'Imaginary Friends', Yannick SCHUETTE c/o FREDA+WOOLF photographed singer Dena for MUSIKEXPRESS magazine. Styling came from Simon Winkelmüller, with hair & make-up by Eva Diekhoff c/o Bigoudi.

In 2013, DENA released her hit 'Cash, Diamond Rings, Swimming Pools' which united hip hop fans, electro fans and indie pop kids. Her debut album 'Flash' followed one year later. The lyrics of DENA's new piece are about issues which she has been dealing with for quite some time: "Imaginary Friends is about intense feelings that happen in one’s mind. It’s about longing for someone that communication tricks you to feel close to, but at the same time can make things even more distant. It’s about dealing with feelings, love, and intimacy within different versions of reality and their technical simulations. It’s also a song about the hope of love as a much needed protection."

More work by photographer Yannick Schütte, who commutes between Berlin and Vienna, is available via GoSee or directly from FREDA+WOOLF.
23.04.2018 // show complete article

'My Dad’s gone crazy' – Kidswear spread in MILK magazine, photos by Anouk NITSCHE c/o FREDA+WOOLF

Kids & fashion photographer Anouk NITSCHE FREDA+WOOLF shot a touching father and son editorial for MILK magazine. With styling by Mafer Navas.
23.04.2018 // show complete article

AEYDE shoe campaign – modern shoe design and traditional craftsmanship – with styling by Réka Maria PROBST c/o FREDA+WOOLF

Réka Maria PROBST c/o FREDA+WOOLF styled the new campaign of the Berlin-based shoe label AEYDE. The result was photographed by Sascha Heintze. Behind the Berlin-based label founded in 2015 are designers Luisa Krogmann and Constantin Langholz-Baikousis, who know what women expect in a shoe today: "Aeyde is a digital first, direct-to-consumer brand. Aeyde’s mission is to offer subtle, yet distinctive designs that integrate effortlessly into a modern wardrobe."

During her fashion design studies, Réka realized that during the design process, she always put the garment in context and thought of a mood or situation rather than a garment itself. She soon was determined to bring these visions to life and create the images she had in mind. After completing her studies in menswear, she assisted the fashion department of Süddeutsche Zeitung magazine before moving from Munich to Berlin to work for Interview Germany. In the nearly three years with Interview, her style developed to what it is today: a conceptual game of colors and proportions, sometime positively irritating the viewer. In 2015, after successfully developing of L´Officiel Germany, where she set up the fashion department, Réka decided to dedicate herself entirely to her freelance projects. Réka is now based in Berlin while traveling around the globe.
23.04.2018 // show complete article