News // 37 News by Frithjof Ohm incl. Pretzsch

Electric has gone Audi! Frithjof Ohm incl. Pretzsch with the international campaign + catalog artwork for the new Audi e-tron

"After the first teasers were already shown on GoSee last year, we are now rolling out all of our favorite motifs for the global launch of the first fully electric Audi," says the photographer team Frithjof Ohm incl. Pretzsch. "With a total output of more than 60 motifs and a production period of four months, two creative agencies involved along with various marketing executives from Audi, it was clearly the most elaborate and certainly also one of the most beautiful projects of the past year. The team spirit, the prospect of wonderful locations and beautiful results more than made up for the extremely hard call times in the Nordic summer. We are definitely very grateful for being able to realize it together."

The brand with the four rings presents its first fully electric series-production model, the Audi e-tron. From 0 to 100 km/h (62.1 mph) in 5.7 seconds, a range of over 400 kilometers (248.5 mi) in the WLTP driving cycle, zero local emissions – the full-size SUV is powerful, efficient, sporty, and practical for everyday driving. Its two electric motors produce up to 300 kW and combine with the electric all-wheel drive to deliver optimum performance on any terrain.
11.02.2019 // show complete article

Frithjof Ohm incl. Pretzsch photograph the AUDI e-tron campaign including the catalogue artwork, model & cool cat Yohan Daverton in the AudiA7

FRITHJOF OHM INCL. PRETZSCH present a sneak preview here on GoSee of the campaign and catalogue artwork of the first fully electric AUDI e-tron for the agencies thjnk and Philipp&Keuntje. "Just a glance at the first images of the campaign and catalogue artwork for the all-new electric Audi e-tron, shot this summer in the stunning landscape scenery of western Norway with never-ending daylight and infinite skies, plus in the busy but lovely city of Oslo. This is just the teaser and will soon be followed by all the major and minor car and people/lifestyle images produced for the launch of the first fully electric Audi."

And Frithjof Ohm incl. Pretzsch photographed French model and cool cat Yohan Daverton in an AudiA7. "This is just a short side shot series we didn't want you all to miss featuring french model and cool cat Yohan Daverton at the latest Audi A7 shoot in New York and southern Spain.
11.11.2018 // show complete article

FRITHJOF OHM incl. PRETZSCH stage a lifestyle shoot with the OPEL Insignia in Los Angeles for social media and a catalog

Elegant design and smart assistant systems characterize the OPEL INSIGNIA and guarantee driving pleasure and safety of the most beautiful kind. In Los Angeles, FRITHJOF OHM incl. PRETZSCH photographed motifs day and night for social media and the catalog of the OPEL Insignia: "A shoot & run, at day & night, out in the City of Angels, with a big bunch of side shots that turned into beautiful hero shots. Don´t miss it. Enjoy!" See the special here on GoSee and on their website.

Since 2012 Frithjof Ohm incl. Pretzsch is that symbiotic partnership of a photograper and a producer, the unity of a generalized specialist and a specialized generalist. "We create powerful imagery by channeling the raw energy of artistic talent and creative requirements via an effective and reliable production workflow."
14.06.2018 // show complete article