Callaway "CREATE" - Content Production/Animated Illustration

 

After having seen my work for the AUDI catalogue (check out that project here) in 2017 I was approached by Californian golf sport giant Callaway to create an original paper craft visual AND animation for their "CREATE" project for which they ask creatives to produce original pieces of work that feature Callaway products and of course the theme of golf sport and that way bring fresh, authentic perspectives to that game Callaway and their clients love! For this particular project Callaway wanted me to play off the look and feel of my previous work for the AUDI catalogue and build a world around a very special golf bag that weighs only 1 kilogram!  My inspiration for this piece was Scottland - a country with high mountains, lush hills, castles, wildlife but most importantly a distinct golf sport culture! Golf was invented in Scottland: the first courses, clubs - even rules - were established here, so it's hardly surprising that it's one of the national pastimes in a country with more than 550 golf courses! Credits: Concept, craft and animations: Ollanski Photos: Ulrich Hartmann

 
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