Brewed to be Lived
 
 
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Brewed to be Lived

 

http://www.the-satisfaction.com/brewed-to-be-lived/ AFTER SIGNING TWO GLOBAL CAMPAIGNS FOR THE REMY COINTREAU GROUP THIS YEAR, THE ATYPICAL BELGIAN AGENCY SPECIALIZING IN INTERNATIONAL CAMPAIGNS AND BRAND TRANSFORMATION (LEE JEANS EMEA / ASIA, BRIDGESTONE, GRAZIA, EASTPAK) WON THE DUVEL MOORTGAT PITCH. THE AGENCY ADDS THE PRINCE OF BEERS TO ITS PORTFOLIO AND A PROMISING START TO THE COLLABORATION WITH A NEW CROSS-MEDIA BRAND PLATFORM. « BREWED TO BE LIVED » THE CAMPAIGN, SHOT THIS SUMMER THROUGHOUT BELGIUM, IS COMING OUT THIS AUTUMN AND WILL BE BROADCAST IN THE NETHERLANDS AND FRANCE. FROM THE ARDENNES FORESTS TO THE BEACHES OF OSTENDE, GHENT’S COBBLESTONES TO THE BISTROS OF LIÈGE, IT IS THE BEAUTY OF OUR FLAT COUNTRY THAT RUNS TO THE RHYTHM OF A DUVEL AS IT’S POURED AND LIVED WITH AN INTENSE TORNADO OF EMOTIONS. THE LANDSCAPES BLEND INTO ITS GOLDEN COLOR. THE LIFE THAT EMBODIES IT IS AS FRESH AS ITS FOAM AND REVEALS A METAPHOR BETWEEN PRODUCT AND “MOMENTS LIVED”. FOR CASTING, THE BRAND WAS ABLE TO COUNT ON A WILD BAND OF REAL “DUVELERS”. FANS OF THE BRAND, CONTACTED ON SOCIAL NETWORKS THREW THEMSELVES INTO THE EXPERIENCE BY PLAYING THEIR OWN ROLES. SIGNED “BREWED TO BE LIVED”, THE BRAND PLATFORM WILL BE PART OF YOUR DIGITAL LIFE BUT ALSO IN CINEMAS, ON TV, AND AT POINTS OF SALE. IT WILL INSCRIBE DUVEL AND ITS LEGENDARY TORNADO IN THE HEARTS OF BELGIANS, A PLACE IT NEVER REALLY LEFT.

 
 
Director THE SATISFACTION
Production Lagocon / ariane de siron
Advertising Agency THE SATISFACTION
Producer Lagocon / ariane de siron
Casting Lagocon / ariane de siron
Photographer THE SATISFACTION
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