SVEN JACOBSEN

Wanderers into bookers and browsers into buyers – Sven JACOBSEN photographs the "More than just viewers" YOU TUBE campaign for AMV BBDO London and the UK market

The B2B campaign "More than just viewers" is meant to demonstrate that YOUTUBE has content to show for, which not only captivates visitor but also influences their behavior. And that across all customer segments and shifts. Which is the reflected in the diverse casting for the campaign, photographed for AMV BBDO in London by SVEN JACOBSEN.

The campaign shown was supported by Art Buyer Louisa Frost, online, in print titles and on selected...