BIRGIT STöVER: PASCAL KEROUCHE for JÄGERMEISTER

'Quit asking other people!' - The digital campaign for Jägermeister HOT, photographed and filmed by Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS for La Red

Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS was commissioned by La Red to photograph the digital campaign for Jägermeister HOT. Plus, Pascal directed several 45-second online spots with social media stars Bonnie Strange, Sandra Bulldog and Jonathan Steinig. For Jägermeister, it's this year's most important product launch. With it's Hot variety, the master brand has permanently extended its assortment.

Jägermeister Hot is the hottest...