Cannes Lions is kind of like Santa Claus – half of us, particularly the younger ones, still believe in it while older folks have their doubts. They moan and groan across social media but still can't seem to turn their backs completely to this nice, somewhat aged event. For some, it is a cherished tradition. Others do business more or less shamelessly around the event.
And they all wonder if anyone at all knows exactly what goes on behind...