Founded by Rankin and Mitchell Wilson, Guerrilla Quiff is the event, platform and creative catalyst for a new era of hair. It’s time to blow (dry) those creative cobwebs away. When it comes to cuts, colours, and coiffures, progress has come to a standstill. The images are the same, the styles are blah (or in other words balayage), and the industry feels like the younger, less cool sibling of beauty. Cultural provocateur Rankin and hair heavyweight Mitchell Wilson are tired of mundane mops and the plateaued photography that goes with it. So, in response to this creative deadlock, they’ve created Guerrilla Quiff - a daylong extravaganza on August 18th, featuring 4 salons, their teams and the hair creations that they want to produce and showcase on the day. Sponsored by Redken and shot by a host of exciting photographers and filmmakers, it will be an arena designed to resurrect the art of hair. Rankin: ‘Think of it as a fast forward button, putting great industry talents into a room and unleashing creativity, progress and boundary-pushing moments all in one exciting day. The world of beauty is moving at a million miles an hour and it’s time for hair to catch up. But it’s not just about the styles, it’s about the way we are capturing it and showing it to the world. We need to look at the industry, give it a revamp and actually get people excited about it again!’ But this is only the beginning. Not only will this day return as a series of events per year, it will also pave the way for the new Guerrilla Quiff platform, an online hub for the big hair rehash, taking what’s been done, throwing it in the bin and giving the world something utterly new. Mitchell Wilson: ‘The Guerrilla Quiff event and platform will give the artists out there a space to get creative with this medium again. It will finally be a place to push boundaries, take hair out of the dark ages, and capture this contemporary and exciting work with a whole new perspective.’ Hair is, and always has been, a truly fascinating artistic medium, full of creative possibility and cultural potency. It’s time to get rid of those dead ends, embrace the Guerrilla Quiff ethos and do something different with your do. Redken 5th Avenue NYC is a professional haircare and hair colour company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike with presence at International Fashion Week(s).