BMW Concept 4 by Julia Obermeier & Ralph Mecke

BMW Concept 4 by Julia Obermeier & Ralph Mecke

Creative Director Julia Obermeier
Post Production RECOM GmbH & Co. KG
Photographer Ralph Mecke

BMW CONCEPT 4 - staged by fashion photographer Ralph Mecke, RECOM and Creative Director Julia Obermeier from BMW GROUP DESIGN

Yet another BMW CONCEPT 4 spread was created with fashion photographer Ralph Mecke and RECOM in Hawaii, combining stylistic techniques from both digital and analogue photography, obscuring reality at times.

With the BMW Concept 4, BMW Group presents a future-focused interpretation of BMW’s enduring DNA: the magic of coupé driving at its most exciting. “The BMW Concept 4 embodies the aesthetic essence of the BMW brand. It combines perfect...

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