RECOM CGI for BIONADE
 
 
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RECOM CGI for BIONADE

 
 
 
Client Bionade
Creative Director Rolf Leger
Art Director Jörg Dittmann / Thomas Knüwer
Art Buyer Katrin Grün
Post Production recomCGI / recomPOST

recom : Does advertising make good things worse? ... paper letters for the BIONADE "it's ok to ask questions" poster campaign

The latest BIONADE poster campaign is currently drawing attention to itself with this question and others similar to it. The recomCGI and recomPOST team collaborated with the Kolle Rebbe agency to create ten paper letter motifs in CGI for the 'it's ok to ask questions' claim.

This is how full question sentences were strung in the woods, floated on the lake and iced onto icicles in CGI and elaborately integrated into the chosen stock motifs...

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