Adieu Tristesse, Business-to-Business can be creative, loud, colourful and sexy! That is exactly what GoldenEye stands for. The BtoB Photo Award, created by INDUKOM and Publicis PRO. Instead of dull product photography or interchangeable people portraits, it is all about the imagination. Service providers have the urge to present themselves as recognisable brands even within their own business branches. They are calling for more boldness –...