Andri Snær Magnason was born in Reykjavik in 1973 and is an author of children's books, poetry, novels and drama, one of the most versatile authors in Iceland – and sometimes chooses rather unusual means to get his point across.
When he decided to sell his volumes of poetry through a supermarket chain, the sales hit Icelandic record marks, that is, all in relation to its 300,000 inhabitants. Another example: he suggested that Reykjavik...