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Photographer Oliver Paffrath c/o JSR Agency

'The striking LEXUS NX' - global print and online campaign of the LEXUS NX photographed by Oliver PAFFRATH c/o JSR AGENCY

In Barcelona, Oliver PAFFRATH shot the new 2016 LEXUS NX campaign. The motifs are used for the worldwide print and online campaign. Lexus on the car: “Going boldly forward like no crossover before it, the first-ever NX combines design, intuitive technology and a potent turbocharged engine to take on whatever urban adventure comes your way.” The launch of the new LEXUS models includes a hybrid model with 'drivetrain' technology. Find out more...

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