Ivan Moshe: "a personal work "Black Label". Personally I really like this image because it’s real. It is a one shot image, all done in camera, no compositing, no laser triggers, just pure photography. For me, this is what it’s all about. pre visualizing the shot, setting up the lights, making sure everything is perfect before you take the final shot, it’s this build up of excitement that climaxes as you reach the moment when you toss that little ice cube and time it just right so you get the energy of the splashing whisky gushing out of the glass. When you see the image come up on the camera screen and you know you’ve nailed it, it’s instant gratification."
