|Photographer||Wolf Silveri c/o Andrea Heberger GmbH|
Fred JONNY c/o ANDREA HEBERGER staged former ski racer, celebrity and label co-founder Aksel Lund Svindal for GREATER THAN A. The accompanying movie clip was also directed by Fred Jonny. We quote GREATER THAN A: “We could have made it easier for ourselves. Having an Olympic Gold medal winner as one of our founding partners, we could have plastered his name over a reasonably good collection – and probably sold a lot of clothes.