ANKE LUCKMANN - LEXUS - REFLECTIONS
 
 
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ANKE LUCKMANN - LEXUS - REFLECTIONS

 
 
 
Client Lexus Canada
Production Holiday, twenty-four seven
Advertising Agency DentsuBos
Art Director Peter Gomes
Producer Erica Metcalfe
Copywriter David Pigeon
Post Production Harvest Digital Agriculture
Photographer Anke Luckmann
PHOTO AGENT MADFORIT / MARTA CALHEIROS

The LEXUS NX relies for the Canadian market on the topic of 'Reflections' in the city, forest & on the street – staged by transportation photographer Anke Luckmann

"As Lexus partners since 1998, we are proud of our achievements together in helping launch the brand in Canada and constructing the Lexus Dealer Association business in 2006. We’re honored to have supported the brand from its Canadian inception to #4 in the luxury market, most recently closing the gap with the German 3. Our reality: The Canadian market conditions differ greatly from our US counterpart. The Lexus badge at its infancy in Canada...

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