EMEIS DEUBEL: Cecil Arp for O2

'O-Moments' - new 02 campaign by BBDO with people motifs by Cecil Arp c/o Emeis Deubel

From now on, everything at O2 is about "O-Moments". With the new brand campaign by new lead agency BBDO Berlin, the brand of Telefónica Deutschland goes for content marketing. The emotional approach is based on the natural understanding of smartphone users that the devices give them access to digital entertainment anytime and anywhere. 'After the big win of its new client O2, BBDO Berlin approached Cecil Arp to shoot its first major campaign....