FRIENDLY FIRE
 
 
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FRIENDLY FIRE

 

FRIENDLY FIRE breaks the rules Conventions have past, traditional behavior does not work anymore. ERSTE BANKs current campaign for students declares war on plain old payment- and service processes. This approach is supported by sophisticated 3D simulations that highlight the liquidation of old fashioned payment methods and their lack of feasibility. „For us it was quite exciting to support the campaign´s visual language by digging deep in our simulation box. For the spots we then used liquid-, cloth- and finite element simulations.“ explains Philipp Zaufel, Lead Visual Effects Artist at Friendly Fire. Credits Client: ERSTE BANK Agency: Jung v. Matt/Donau 3D/CG Work: Friendly Fire Vienna Music/Sound: Blautöne/Vienna

 
 
Client Erste Bank
Advertising Agency Jung von Matt/Donau
Sound Design Blautöne

FRIENDLY FIRE breaks the rules and presents the ERSTE Bank student campaign with elaborate 3D simulations for Jung von Matt/Donau

FRIENDLY FIRE breaks the rules. Conventions have past, traditional behavior does not work anymore. ERSTE BANK’s latest campaign for students declares war on plain old payment and service processes. This approach is supported by sophisticated 3D simulations that highlight the liquidation of old-fashioned payment methods and their lack of feasibility.

“For us, it was quite exciting to support the campaign’s visual language by digging deep...

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