Client Kia
Advertising Agency David & Goliath
Photographer Jeff Ludes

Kia 'Spirit Animals' - an unusual social media campaign by Jeff Ludes

Transportation photographer JEFF LUDES and his team spent several days in the mountains of the Californian Sierra Nevada, where they realized an unusual social media campaign for South Korean carmaker KIA. Instead of a hamster, KIA used larger animals this time... "The amazing concept paired each vehicle with a "spirit animal" that best suited its character and abilities. Professional handlers brought in the trained animals, giving Jeff the...

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