In collaboration with the agency Selected World and Behind The Scenes I had the pleasure to take the new campaign pictures for the brand Nioxin.
NIOXIN was developed by Eva Graham and her team specially for thinning hair. Based on her personal experiences – following the birth of her child, Eva Graham had lost half of her own hair – she declared it her goal in life to help men and women preserve their hair.
In 1987, the NIOXIN research laboratories were founded, and the first products came into salons as “The Science of Living Hair”. During the three decades to come, the NIOXIN...