PASCALE WEBER
 
 
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PASCALE WEBER

 

With this project I finally gave cats and their cat trees a stage. Travelling through Switzerland I selected the most unique ones. Curious and proud, they allowed themselves to be photographed on their familiar tree, which I had placed in an artificial environment and light.

 

PASCALE WEBER : photographs the NIOXIN campaign for Selected World, the glittery ‘Laurel Keychain’ by JULIAN ZIGERLI & SWAROVSKI, plus cats and their scratching posts for her 2020 calendar project

NIOXIN was developed by Eva Graham and her team specially for thinning hair. Based on her personal experiences – following the birth of her child, Eva Graham had lost half of her own hair – she declared it her goal in life to help men and women preserve their hair.

In 1987, the NIOXIN research laboratories were founded, and the first products came into salons as “The Science of Living Hair”. During the three decades to come, the NIOXIN...

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