Photographer Patrick Curtet

Into the wild - transportation photographer PATRICK CURTET and his team spend two weeks in the wilderness of northern California for GMC and Leo Burnett

“What a dream project when you’re asked to work with those beasts in their natural environment.” says PATRICK CURTET. The agency Leo Burnett commissioned transportation specialist Patrick Curtet with a whole range of advertising motifs to depict the GMC flagship models, including the SIERRA, the AT 4 as well as the DENALI.

The motifs were photographed in northern California where the entire team spent two whole weeks in the wilderness: “Early...

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